This second class in the Design Media sequence introduces "Image Cultures" – focusing on image as a form of architectural media. Building on canonical understandings of the architectural image and its transformation in the Digital Turn, the course positions the architectural image as a form of data processing, distinct from photography or drawing. As the course builds knowledge in image-manipulation and visualization techniques, regular discussions of cultural visual references, realism and image aesthetics help students develop a critical position in the design of images that support design intent.