For students considering a Graphic Design major, this studio course offers a broad introduction to the creation and behavior of designed communications in popular culture. Exposure to the various components of a successful communication will include addressing the issues of what we want to say (information/persuasion/entertainment), how we want to say it (the visual and verbal language choices and the medium or form of a communication), and to whom we want to say it (issues of intention/ interpretation/ audience). Still or moving, large or small, seductive or educational - the decisions that designers need to make will be introduced to the student who may have little or no previous exposure to graphic design process, craft or product. The course will track the space between an initial concept, its resolution and reception through short and long projects that examine how meaning is produced, how ideas are transmitted and how information is conveyed on a broad cultural scale.